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Press Release15 September 2026Siemens AGMunich
Siemens and Salesforce Deepen AI Partnership to Redefine Industrial Sales and Service
The result
is a new level of industrial intelligence in the front office. Questions that
once had to go back to engineering can now be answered in seconds, directly in
the customer workflow. A service technician can identify the right spare parts
for a specific serial number before the first site visit. A sales
representative can quote only those upgrades that are technically valid and
manufacturable. And a customer can find and order the right part without
waiting for an engineer or calling a hotline.
“For
decades, the expert knowledge of the engineer has been separate from the person
servicing the machine in the field. We are closing that gap forever,” said
Roland Busch, President and CEO of Siemens AG. “By embedding our digital
twin into the commercial workflow, we are putting a virtual engineer in the
hands of every service technician and salesperson. Siemens brings industrial
AI, Salesforce enterprise AI. Together, they create a critical building block
for an industrial AI operating system that connects engineering, operations and
business.”
“Siemens and
Salesforce are proving what’s possible when companies commit to building the
future together,” said Marc Benioff, Chair and CEO of Salesforce. “Together,
we’re showing the transformative impact AI can have across the enterprise —
bringing the best of our technology, expertise, and industry knowledge together
to reinvent how work gets done and how customers are served. This is a
blueprint for the AI era: deep collaboration that goes beyond connecting
technology to accelerate transformation, unlock new growth, and create entirely
new value for customers.”
For
manufacturers, the impact of this agent-to-agent connection is immediate and
transformative. The ability to compress processes from weeks to hours unlocks
faster service, more reliable quoting, and new opportunities to grow
aftermarket revenue – a business that grows around six times faster and carries
roughly four times the margin of new equipment sales, according to industry
analysis. By connecting product truth with customer context, Siemens and
Salesforce help manufacturers move beyond one-time equipment sales toward
deeper customer relationships and lay the foundation for predictive,
performance-based service models.
Siemens has
also deployed Agentforce, modernizing its inbound sales development with AI
agents. This gives customers greater flexibility in how they buy through
AIforce, a trusted enterprise AI harness that brings the whole of Salesforce —
the data, workflows, business logic, actions, and governance — into every
agentic interface.
Siemens
received over 2,500 unqualified leads a month and no way of knowing which ones
were worth sellers’ time; it turned to Agentforce to convert more inbound
interest into productive sales conversations at scale for 18,000 sellers. The
leads flow into Sales Cloud, where they are engaged, assessed, and routed by
two AI agents working in tandem: an engagement agent and a qualification agent.
The engagement agent reaches out to incoming leads and moves interested
prospects to the qualification agent, which vets each one before handing off
the strongest opportunities to the appropriate seller.
The
engagement agent uses CRM data to personalize email outreach, and each email
contains a secure public key that identifies the lead without exposing their
internal record ID. When the prospect follows the qualification link, that key
lets the qualification agent retrieve their sales record, confirm or add
information, and save their details such as budget and timeline needs as the
conversation progresses. Today, Siemens engages 100% of these inbound leads
across 132 countries.
For this press release
Siemens AG (Berlin and Munich) is a leading technology company focused on industry, infrastructure, mobility, and healthcare. The company’s purpose is to create technology to transform the everyday, for everyone. By combining the real and the digital worlds, Siemens empowers customers to accelerate their digital and sustainability transformations, making factories more efficient, cities more livable, and transportation more sustainable. A leader in industrial AI, Siemens leverages its deep domain know-how to apply AI – including generative AI – to real-world applications, making AI accessible and impactful for customers across diverse industries. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a leading global medical technology provider pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. In fiscal 2025, which ended on September 30, 2025, the Siemens Group generated revenue of €78.9 billion and net income of €10.4 billion. As of September 30, 2025, the company employed around 318,000 people worldwide on the basis of continuing operations. Further information is available on the Internet at www.siemens.com.