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Siemens opens the IAA Studio at the Wittelsbacherplatz in Munich

The IAA Studio will open on Tuesday, September 7, at 10:30 a.m. at the Ludwig Ferdinand Palais at the Wittelsbacherplatz in Munich. During the one-hour event, participants will receive an overview of the three days of planned events as well as all information about the #MoveToTransform campaign. The kick-off event will be rounded off with an exchange on the role of people in innovation and technology in the fields of mobility and infrastructure. For this first event, the IAA Studio welcomes Lynette Jackson, Head of Communications at Smart Infrastructure, Dr. Nari Kahle, author of the book “Mobility on the Move” and Head of Strategic Programs at CARIAD SE, and Christophe Marnat, Executive Vice President – Electronics and Advanced Driver Assist Systems Division at ZF Group.
The individual sessions on Tuesday, Wednesday and Thursday will cover topics ranging from autonomous vehicles and the transformation of the automotive industry, to whether electrification is the only option going forward for the automotive industry, and what fast charging options for electric trucks are. Furthermore, we will host a discussion on how intelligent solutions in road traffic make our cities more livable, with a special focus on road users facing mobility challenges in their daily lives. We will also take a look at the importance of digitalization for mobility today and how MaaS (Mobility as a Service) platforms and apps make it easier for travelers to access mobility options. And will be presenting the world’s first augmented-reality workshop solution. Also on the agenda: First and last-mile mobility solutions and the future potential offered by state-of-the-art AI and Deep-Learning technologies. Those who wish to attend may register here:
The number of spots available for physical attendance are limited due to the current pandemic and are subject to a strict hygiene concept. Participants must follow the German 3G rule (tested, vaccinated or recovered). 
The full program can be found here
Siemens AG (Berlin and Munich) is a technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to cleaner and more comfortable transportation as well as advanced healthcare, the company creates technology with purpose adding real value for customers. By combining the real and the digital worlds, Siemens empowers its customers to transform their industries and markets, to transform the everyday for billions of people. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a globally leading medical technology provider shaping the future of healthcare. In addition, Siemens holds a minority stake in Siemens Energy, a global leader in the transmission and generation of electrical power. In fiscal 2020, which ended on September 30, 2020, the Siemens Group generated revenue of €55.3 billion and net income of €4.2 billion. As of September 30, 2020, the company had around 293,000 employees worldwide. Further information is available on the Internet at
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Bernhard Wardin

Siemens AG

Werner-von-Siemens-Straße 1                       
80333 Munich

+49 (173) 3270510