During the Bayreuth Festival 2010, Siemens AG – the eponymous main sponsor of the Siemens Festival Night – and the Siemens Stiftung are cooperating to promote this public viewing event as a means of generating enthusiasm for the world of opera among new target groups. “’With this new public viewing attraction for children, we’re not only addressing tomorrow’s music enthusiasts but also fostering the wide acceptance and contemporary interpretation of Richard Wagner’s work,” notes Stephan Heimbach, head of Siemens Corporate Communications and Chairman of the Siemens Stiftung.
The “Richard Wagner for Children“ initiative has already proven to be a crowd-pleaser and a blockbuster. Tickets for the showings of this year’s film adaptation for youngsters – an age-appropriate version of Tannhäuser and the Singers' Contest at Wartburg – were sold out within 30 minutes. This new film expands the offerings presented as part of the initiative – which was established by Katherina Wagner – and gives more children and young people access to Richard Wagner’s work.
As part of the Siemens Festival Night, the Siemens Stiftung is now getting involved by screening the age-appropriate film adaptation of Tannhäuser at the Volksfestplatz in the morning. This new offering represents an added attraction for families with children at the open-air event, which drew more than 40,000 spectators in 2009.
In the afternoon, tens of thousands of viewers can first receive an introduction to The Ring of the Nibelung before enjoying the live transmission of one of the highlights of the Bayreuth Festival 2010: the performance of the opera The Valkyrie at the Volksfestplatz is slated to be a delight for young and old alike this summer.
The Siemens Stiftung is supporting the public viewing program, thus underscoring one focus of its activities – a commitment to fostering culture.
Those who can’t make it to Bayreuth in person can take advantage of a special feature of the Siemens Festival Night online at www.siemens.com/festspielnacht
. Opera fans around the world can follow the festival performance of Wagner’s Valkyrie as a live webstream or subsequently enjoy watching a video of the event.