carried out by the Siemens press office have constantly developed over the last
120 years and have been tailored to keep pace with technological progress. For
example, the company’s interactive media website with thousands of visits a
month and the Siemens_Press Twitter account, which has over 40,000 followers,
are key communications channels for the company today.
analytics also play an increasingly important role in media work. The purpose
of professional press work, however, has largely remained the same: to provide relevant
and interesting information, to analyze the facts and to be available to the
media as a trustworthy contact.
put together a short video below that shows how the working environment at Siemens
has changed over the last 120 years.