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On this day,
120 years ago, Siemens’ Central Press Office was founded in Berlin – making
Siemens one of the first German companies to professionalize its press work. This
development was preceded by a conference on the company’s “literary affairs,”
at which participants complained of an “increasing dispersion of Siemens’
newspaper, advertising and news activities.” The solution was to establish a
Central Press Office, and a Circular was issued on February 8, 1902, to
officially announce this step.
Founded in Berlin on February 8,
1902
One of first corporate press offices
in Germany
On this day,
120 years ago, Siemens’ Central Press Office was founded in Berlin – making
Siemens one of the first German companies to professionalize its press work. This
development was preceded by a conference on the company’s “literary affairs,”
at which participants complained of an “increasing dispersion of Siemens’
newspaper, advertising and news activities.” The solution was to establish a
Central Press Office, and a Circular was issued on February 8, 1902, to
officially announce this step.
Circular Foundation of Siemens Press Office
“Today is an
opportunity to extend our sincere thanks to all the journalists who have
covered our company over the years, and to acknowledge their work and that of
their predecessors,” said Lynette Jackson, Head of Global Communications at
Siemens. "Professional journalism is more important than ever, especially
when it can be difficult to distinguish between news and fake news. We aim to
provide high quality, timely content and access so that journalists can inform
and educate their readers about our business."
The tasks carried out by the Siemens press office have constantly
developed over the last 120 years and have been tailored to keep pace with
technological progress. For example, the company’s interactive media website
with thousands of visits a month and the Siemens_Press Twitter account, which
has over 40,000 followers, are key communications channels for the company
today.
“In-person
exchanges between the company and media representatives are still crucial for
press work. Our team of spokespersons are therefore still available to speak
with journalists at any time by phone or – during the pandemic – also via video
call,” said Florian Martens, Head of Media Relations and Executive Communications
at Siemens.
Data
analytics also play an increasingly important role in media work. The purpose
of professional press work, however, has largely remained the same: to provide relevant
and interesting information, to analyze the facts and to be available to the
media as a trustworthy contact.
Siemens AG (Berlin and Munich) is a technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to cleaner and more comfortable transportation as well as advanced healthcare, the company creates technology with purpose adding real value for customers. By combining the real and the digital worlds, Siemens empowers its customers to transform their industries and markets, helping them to transform the everyday for billions of people. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a globally leading medical technology provider shaping the future of healthcare. In addition, Siemens holds a minority stake in Siemens Energy, a global leader in the transmission and generation of electrical power.
In fiscal 2021, which ended on September 30, 2021, the Siemens Group generated revenue of €62.3 billion and net income of €6.7 billion. As of September 30, 2021, the company had around 303,000 employees worldwide. Further information is available on the Internet at www.siemens.com.