The
SINOVA portfolio is a comprehensive
range of low-voltage control, switching, protection and power monitoring
devices ideal for infrastructure, buildings, utilities, and industrial
applications. Not only is this new range
designed and built in accordance with Siemens quality standards of
safety and reliability, the products
are also marketed towards the affordable and cost-efficient segments of
Siemens Malaysia and the ASEAN markets. Simply Efficient, this is the SINOVA way.
The
launch event, held on 6 December 2022, was graced by the President of The Electrical
and Electronics Association of Malaysia (TEEAM), Mr. Siew Choon Thye, together
with Mr. Alvin Chan Choon Hoong, Vice President, Head of the Business
Unit, Electrical Products at Siemens Malaysia & Singapore, Ms. Uthaiwan Suppaworawat,
Regional Business Unit, Head of Finance for IAA region, and Ms. Patricia Yap, Head
of Finance for SI EP Malaysia & Singapore.
Speaking
at the launch, Mr. Alvin Chan said, “We are proud to be Malaysia’s
preferred technology partner for the past 110 years since we made our first recorded
sales in the country, supplying state-of-the-art, customizable solutions based
on customers’ needs.”
“The
ASEAN market has accelerated exponentially, and identified as the next growth
region, driven by rapid urbanization and economic growth. There is also an
increase in manufacturing investment in this region due to its strategic
location as well as the high adoption of digital services and infrastructure.”
“Therefore,
we believe the time is right for us to penetrate the market through our new
range of products, which we are confident will be received well. We hope that
with our trustable quality and brand name, we can bring affordability to the
market and to users at a renewed level, especially a renewed level of price and
value position.”
“Looking
forward, we are confident that our range of SINOVA products is expected to contribute
approximately 35% to our top-line by 2026 and eventually reflect a positive
impact on the economy of the country, as well as towards the accelerated growth
of the country.”
For
more information on SINOVA product range, visit
here
About SINOVA
The SINOVA range of products are ideal for
infrastructure, buildings, utilities and industrial applications. It packs
full features for cost-efficient power distribution, switching and control that
is both reliable and safe. The portfolio also features comprehensive product
ranges that are designed for a variety of applications, giving users Siemens
trusted quality. Simply Efficient, this is the SINOVA way.