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Siemens’ ‘We Are Future Makers’ goes live 

A new initiative by Siemens uses 360° cameras and virtual reality technology to introduce the people behind the company’s innovations and projects, offering a behind-the-scenes look at life inside Siemens in the Middle East. 
Launched with a short documentary ‘Wake Up to a New World,’ the campaign – We are Future Makers – documents the daily lives of employees worldwide, using virtual reality to highlight the extraordinary things they do. 
“Through this initiative we aim to shine a light on employees who have been curious and innovative, who have had the courage to think big and push boundaries with Siemens,” said Dietmar Siersdorfer, CEO, Siemens Middle East and UAE. “Attracting top talent to our organization is a key part of our development and growth in the Middle East, and with this inventive approach we hope to reach out to new Future Makers of Siemens.”
The initiative was launched in the UAE on 17 September, and will be rolled out across other Middle Eastern countries in following weeks. 
Watch the short documentary ‘Wake Up to a New World’ here: 

For this press release

Siemens AG (Berlin and Munich) is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. The company is active in more than200 countries, focusing on the areas of electrification, automation and digitalization. One of the world’s largest producers of energy-efficient, resource-saving technologies, Siemens is No. 1 in offshore wind turbine construction, a leading supplier of gas and steam turbines for power generation, a major provider of power transmission solutions and a pioneer in infrastructure solutions as well as automation, drive and software solutions for industry. The company is also a leading provider of medical imaging equipment – such as computed tomography and magnetic resonance imaging systems – and a leader in laboratory diagnostics as well as clinical IT. In fiscal 2015, which ended on September 30, 2015, Siemens generated revenue of €75.6 billion and net income of €7.4 billion. At the end of September 2015, the company had around 348,000 employees worldwide. Further information is available on the Internet at 


Mr. Michael Palmer

Siemens AG

Twitter: @Siemens_me

+971 55 200 3873