Siemens launches Ingenuity for life center in UAE

Located on the ground floor of the Siemens Middle East Headquarters in Abu Dhabi’s Masdar City, the centre introduces visitors to the company’s founder and pioneer, Werner von Siemens, and some of his earliest innovations and inventions. From there the interactive ‘A Day in Your Life’ exhibit takes visitors on a journey through 24 hours, with a combination of narrative, illustration and interactive projection mapping, to demonstrate how Siemens technology connects the real and virtual worlds and improves the lives of people, every day.

“Our technology has been touching the lives of people in this region for more than 150 years, but many don’t know it because it’s working behind the scenes,” said Dietmar Siersdorfer, CEO, Siemens Middle East and UAE. “By enabling visitors – especially children and students - to interact on a personal level with how Siemens contributes to everyday life, we hope to play a role in educating and inspiring the region’s next generation of engineers, scientists and innovative thinkers.”

The center also enables guests to experience interactive tools, such as using virtual reality to walk through a power plant, and designing a modern energy mix for a city by adjusting the weather conditions and the available resources.

Siemens AG  (Berlin and Munich) is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. The company is active in more than 200 countries, focusing on the areas of electrification, automation and digitalization. One of the world’s largest producers of energy-efficient, resource-saving technologies, Siemens is a leading supplier of efficient power generation and power transmission solutions and a pioneer in infrastructure solutions as well as automation, drive and software solutions for industry. The company is also a leading provider of medical imaging equipment – such as computed tomography and magnetic resonance imaging systems – and a leader in laboratory diagnostics as well as clinical IT. In fiscal 2016, which ended on September 30, 2016, Siemens generated revenue of €79.6 billion and net income of €5.6 billion. At the end of September 2016, the company had around 351,000 employees worldwide. Further information is available on the Internet at www.siemens.com.