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Siemens expands digital presence in Middle East with $500m investment

Today at the Siemens Innovation Day, held in partnership with Expo 2020 Dubai and Dubai Electricity and Water Authority (DEWA), the company announced plans to boost investments into its digital presence in the Middle East with US$500 million over the next three years. Among these investments are the MindSphere Application Centers with two planned in the United Arab Emirates. Siemens is committed to setting up 20 of these MindSphere Application Centers in 17 countries. Each of the centers spans multiple locations in different countries and specializes in a particular industry in which Siemens is active. At these centers, around 900 software developers, data specialists and engineers work together with Siemens customers to develop digital innovations for data analysis and machine learning. These new solutions are being developed on MindSphere, Siemens’ open, cloud-based operating system for the Internet of Things (IoT). In the United Arab Emirates, the two new centers will be located in Dubai and Abu Dhabi. The MindSphere Application Center in Dubai will handle airports, logistics and cargo to co-develop innovative approaches that improve the movement of people and goods. The center will optimize the efficiency of logistics by leveraging advanced analytics and IoT solutions provided by Siemens. The other center in Abu Dhabi will cater to process industries, mainly focusing on oil and gas, water and waste water, enabling customers to improve operational efficiency and reduce their costs across the whole value chain. 
In addition, Siemens is investing in software grants aimed at boosting digital skills among youth in the region; establishing a hydrogen economy with the aforementioned partners; and helping create the most connected expo ever using the MindSphere system. 
“The Internet of Things has arrived and is set to transform industries and cities. However, many companies are still in the early stages of adopting digital strategies and incorporating them into their business models,” said Roland Busch, Chief Technology Officer and Member of the Managing Board of Siemens AG. “Siemens has reinvented itself into one of the world’s top 10 software companies and is continuing to expand its digital capabilities. We see vast potential for the adoption of digital technologies in the Middle East and want to support the region’s transformation in various ways, ranging from youth development to setting up our MindSphere Application Centers.”
On the co-creation front, Siemens and Dubai are jointly developing new uses for disruptive technologies. As the Premier Partner for Intelligent Infrastructure & Operations, enabled and digitalized by the IoT operating system MindSphere, Siemens is supporting Dubai’s ambitions to create the most connected Expo ever with digitalization. With MindSphere at the heart of this partnership, the parties are working closely to create a very unique exposition, in line with Dubai’s aspiration to become the smartest city in the world. 
In co-operation with DEWA and Expo 2020 Dubai, the three parties have taken the first steps to develop a green hydrogen economy in the UAE. In February this year, the entities signed a Memorandum of Understanding (MoU) to kick-off a pilot project for the region’s first solar-driven hydrogen electrolysis facility. Planned to be located at DEWA’s outdoor testing facilities at the Mohammed bin Rashid Al Maktoum Solar Park in Dubai, the project would aim to test and showcase an integrated MW-scale plant to produce hydrogen using renewable energy from solar photovoltaic panel at the Solar Park, store the gas, and then deploy it for either re-electrification, transportation or other industrial uses. The use of hydrogen technologies has the potential to accelerate renewable energy integration and deployment in the region and pave the way for the transition to a sustainable and green economy in the UAE. 
Siemens is also providing software grants to university youth in the UAE, Egypt and Saudi Arabia. The grants seek to develop the skills required to drive the region’s digital transformation.
“Countries in the Middle East are at different stages of development and we are supporting their current and future needs. In addition to providing reliable and proven technology for power generation, transportation and city infrastructure, Siemens also believes knowledge transfer and developing local skills are top priorities. The software grants underscore our commitment to supporting the region’s ambitions for diversified knowledge-based economies, powered by skilled local and world-class talent,” said Dietmar Siersdorfer, CEO of Siemens in the Middle East and UAE. 
Over the past five years, Siemens has steadily increased its workforce in the region. The company has created on average135 jobs per year, leading to a current workforce of 8,029. The company has also focused on strengthening its Research and Development (R&D) capabilities in the region, with two R&D hubs in Egypt and Pakistan, employing more than 500 people. 
Siemens AG (Berlin and Munich) is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for 170 years. The company is active around the globe, focusing on the areas of electrification, automation and digitalization. One of the world’s largest producers of energy-efficient, resource-saving technologies, Siemens is a leading supplier of efficient power generation and power transmission solutions and a pioneer in infrastructure solutions as well as automation, drive and software solutions for industry. The company is also a leading provider of medical imaging equipment – such as computed tomography and magnetic resonance imaging systems – and a leader in laboratory diagnostics as well as clinical IT. In fiscal 2017, which ended on September 30, 2017, Siemens generated revenue of €83.0 billion and net income of €6.2 billion. At the end of September 2017, the company had around 377,000 employees worldwide. Further information is available on the Internet at


Ms. Tamara Hamdan

Siemens AG

Twitter: @Siemens_me

+971 (56) 5118100