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Siemens to acquire ESTEQ Group to accelerate digitalization for customers in UAE

Siemens Digital Industries Software announced today that it has signed an agreement to acquire assets of ESTEQ, a distributor of product lifecycle management, product design and simulation, and manufacturing operations software and services. ESTEQ is headquartered in Pretoria, South Africa, and has a subsidiary SAMATEQ in the United Arab Emirates, serving the Aerospace & Defense, Transportation, Consumer Products, Energy, Electronics, Machinery, Mining & Minerals, and Oil & Gas industries.
Siemens will incorporate ESTEQ and SAMATEQ into new software-focused sales organizations in South Africa and the UAE, gaining direct presence to expand and grow the support and services to customers across the regions.
“Through the acquisition of ESTEQ, Siemens Digital Industries Software will now have a direct presence in the UAE market which will enable Siemens to expand and enhance how we support and service our customers across the region,” said Edwin Severijn, Senior Vice President, Europe Middle East and Africa, Siemens Digital Industries Software. “The combination of ESTEQ’s local knowledge and Siemens’ expertise makes it easier than ever before for manufacturing companies to tap into Siemens’ full software portfolio.” 
In 2018 Siemens announced it would boost investment in its digital presence in the Middle East. Establishing and further growing a local Digital Industries Software presence in the region is a logical next step to support that commitment.
“For over 25 years, the ESTEQ Group has had a strong partnership with Siemens, developing and growing its engineering and manufacturing software and services business across the Southern African and Gulf regions,” said Cobus Oosthuizen, CEO, ESTEQ. “In that time we have helped hundreds of customers, both large and small, by providing technology solutions that assist them with every step of the product development and delivery process. We are excited to join Siemens, so our customers will not only benefit from the existing relationships and local expertise that our team provides but will also benefit from the extended range of technologies and industry expertise that we can offer as part of Siemens.”
“With increasing focus on industrialization in the UAE and across the Middle East, this latest acquisition strengthens our ability to support and service customers with their digital transformation,” said Uwe Troeger, Head of Digital Industries for Siemens in the Middle East. “Regional industry must embrace the digital revolution if they are to be competitive on the world stage and create new business opportunities. I greatly look forward to working with the team at SAMATEQ on an enhanced portfolio, to further develop digital industry and manufacturing in the Middle East.” 
Industrialization will play a key role in driving economic diversification and sustainable growth across the Middle East region, with countries like the UAE, Egypt, Jordan and Saudi Arabia setting ambitious targets for manufacturing’s contribution to GDP. The uptake of digital technologies in key regional industries such as oil and gas, water and wastewater and refining and petrochemicals will underpin these industrialization targets.  
Siemens is investing heavily in enhancing digital skills among youth in the Middle East, with a series of software grants to universities in UAE, Egypt and Saudi Arabia worth US$300 million. More than 3,850 students will be given access to Siemens’ Digital Industries software, enabling students to learn the skills they need to drive forward digital industry in their countries. As an existing local partner, SAMTEQ is already involved in the software roll-out and relevant training for this program. 
The asset sale and purchase transaction is due for completion in the third calendar quarter of 2019. The parties have agreed not to disclose any details of the transaction. The Test and Measurement business which formed part of the ESTEQ Group is not part of the transaction and will continue as a separate and independent business.
Siemens Digital Industries Software is a leading global provider of software solutions to drive the digital transformation of industry, creating new opportunities for manufacturers to realize innovation. With headquarters in Plano, Texas, and over 140,000 customers worldwide, Siemens Digital Industries Software works with companies of all sizes to transform the way ideas come to life, the way products are realized, and the way products and assets in operation are used and understood. For more information on Siemens Digital Industries Software products and services, visit

For this press release

Siemens Digital Industries (DI) is an innovation leader in automation and digitalization. Closely collaborating with partners and customers, DI drives the digital transformation in the process and discrete industries. With its Digital Enterprise portfolio, DI provides companies of all sizes with an end-to-end set of products, solutions and services to integrate and digitalize the entire value chain. Optimized for the specific needs of each industry, DI’s unique portfolio supports customers to achieve greater productivity and flexibility. DI is constantly adding innovations to its portfolio to integrate cutting-edge future technologies. Siemens Digital Industries has its global headquarters in Nuremberg, Germany, and has around 75,000 employees internationally.
Siemens AG (Berlin and Munich) is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for 170 years. The company is active around the globe, focusing on the areas of electrification, automation and digitalization. One of the world’s largest producers of energy-efficient, resource-saving technologies, Siemens is a leading supplier of efficient power generation and power transmission solutions and a pioneer in infrastructure solutions as well as automation, drive and software solutions for industry. The company is also a leading provider of medical imaging equipment – such as computed tomography and magnetic resonance imaging systems – and a leader in laboratory diagnostics as well as clinical IT. In fiscal 2017, which ended on September 30, 2017, Siemens generated revenue of €83.0 billion and net income of €6.2 billion. At the end of September 2017, the company had around 377,000 employees worldwide. Further information is available on the Internet at


Mr. Michael Palmer

Siemens AG

Twitter: @Siemens_me

+971 55 200 3873