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Digitalization is a key driver for sustainability in the Middle East

The Siemens 360° Digitalization Tour, on display at the Siemens stand, shows how the challenges of tomorrow can be met with the digital technologies of today, from flexible manufacturing and intelligent infrastructure to secure, stable and sustainable energy supplies.
Siemens has been a leading provider of technology for infrastructure development in the Middle East for almost 160 years. Focusing on the key areas of electrification and automation, Siemens is enriching this complex infrastructure with digitalization, merging the physical and virtual worlds to drive sustainability.
“Siemens is committed to developing a digital culture across all of our businesses, viewing our infrastructure solutions as a solid foundation on which to build a connected, smart and digitalized network,” said Dietmar Siersdorfer, CEO, Siemens Middle East and UAE. “The digital transformation is enhancing all business sectors, and we believe it will enable us to provide greater value to our partners, and support the Middle East’s development goals by turning data into value, driving sustainability.”
Siemens believes digitalization can be further applied in the region to achieve efficiencies that aid the UAE’s sustainability targets, which include increasing the share of clean energy contribution to 24 percent of total power generation, and mitigating the effects of climate change through preventative measures such as CO2 reduction.
“These are two examples to which Siemens can immediately apply advanced technology, enhanced by digitalization. We are deploying our wind technology in the region, and fluctuations in the power supplied by renewables demand intelligent energy management. Self-learning software can enable a wind farm to predict electricity output over a 72-hour period with 90 percent accuracy, enabling more efficient and stable integration into a mixed grid. Going further, smart grid technologies can reduce the costs of integrating that energy by up to 40 percent,” says Siersdorfer.
Siemens is increasingly viewing traditional infrastructure as a solid foundation on which to build a network of smart devices and systems. In power generation Siemens already uses digitalization to analyze the vast amounts of data produced at a power plant to significantly lower emissions, increase efficiency, improve reliability and lengthen lifecycle.
“In building infrastructure we also have proven, with our award-winning Middle East headquarters in Masdar City, that by using the data from an intelligent building management system it is possible to reduce power and water usage by more than 50 percent. Connecting this infrastructure together, merging the virtual world of data with the physical world, is a key driver of sustainability in the Middle East. We have the technology to do this, today.”
In 2015 Siemens launched its expanded concept of the Internet of Things for industrial applications; the Web of Systems. The Web of Systems is a cornerstone of the company’s digitalization strategy, in which devices and machines such as those produced by Siemens, as well as their interactions in systems, are at 
the center of a digitally-networked industrial landscape. It connects the world of data with the real physical world using web technologies to make industrial devices and equipment smart. These smart networked devices interact with and understand one another, enabling engineering to be simplified and devices and systems to be more flexible.

For this press release

Siemens AG (Berlin and Munich) is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. The company is active in more than200 countries, focusing on the areas of electrification, automation and digitalization. One of the world’s largest producers of energy-efficient, resource-saving technologies, Siemens is No. 1 in offshore wind turbine construction, a leading supplier of gas and steam turbines for power generation, a major provider of power transmission solutions and a pioneer in infrastructure solutions as well as automation, drive and software solutions for industry. The company is also a leading provider of medical imaging equipment – such as computed tomography and magnetic resonance imaging systems – and a leader in laboratory diagnostics as well as clinical IT. In fiscal 2015, which ended on September 30, 2015, Siemens generated revenue of €75.6 billion and net income of €7.4 billion. At the end of September 2015, the company had around 348,000 employees worldwide. Further information is available on the Internet at


Ms. Heba Abd El-Hamid

Siemens AG