Siemens took first-place honors in four out of eight categories in the 2010 MAKE study: for the development of new products, services or solutions; the best utilization of the company’s intellectual capital; the generation of value from the knowledge of customers or interest groups; and turning knowledge into share value. Today researchers and developers at Siemens work in a way that strongly emphasizes cross-unit and cross-border cooperation and include external partners in the open innovation process — in the 2010 fiscal year Siemens spent more than €3.8 billion on research and development worldwide. Still another testimony to the success of this “open innovation” approach is the recognition as the Best Open Innovator of 2010, an honor that an Innovation-expert circle under the leadership of the Zeppelin University Friedrichshafen bestowed within the Handelsblatt-conference “Open Innovation” on the Siemens subsidiary Osram in the “corporate division” category for its overall open innovation concept. Osram created the Internet platform “LED – Emotionalize your light,” for example, which in 2009 called for professional designers and hobby tinkerers alike to submit, view, and discuss their lighting ideas online. The best ideas were recognized with prizes.