Joe Kaeser, Siemens President and CEO: "For me, 'ingenuity' means engineering expertise, entrepreneurial spirit, the power of innovation and the willingness to give our best for society on a daily basis. 'For life' means that, in every generation, we at Siemens create long-term value – for the individual customer, employee and citizen as well as for society as a whole."
With the strengthening of its global brand appearance and the related positioning, Siemens will be emphasizing its focus on electrification, automation and digitalization. High-quality products, innovative strength and reliability were the company's core values in the days of Werner von Siemens, and they remain its core values today. In 2016, Siemens will be celebrating the 200th birthday of its founder, who was born in Lenthe, near Hanover, Germany, on December 13, 1816.
The new brand appearance will be rolled out globally at Siemens' Annual Shareholders' Meeting on January 26. Promotional activities will begin immediately thereafter ‒ initially in Germany, the U.S. and China.