The business with urban rail transportation is currently growing at around three percent a year. Along with the traditional producers, many new suppliers from Eastern Europe and Asia are pushing into the tram market and are primarily benefiting from lower manufacturing costs. Numerous established suppliers already have production facilities outside of Western Europe for supplying the world market. Siemens intends to secure its competitiveness in the tram market with its own factory and a local supply chain in Turkey. The company has developed and successfully marketed modern vehicle platforms in recent years. "Our Avenio series trams have already proven themselves in some countries. We are now aiming at building on this success in the global market. We have the best chances of succeeding here with a factory in Turkey," said Jochen Eickholt, head of Siemens' rail business.