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Press Release18 March 2024Siemens AGMunich
Siemens and NVIDIA expand collaboration on generative AI for immersive real-time visualization

“We will revolutionize how products and
experiences are designed, manufactured and serviced. On the path to the
industrial metaverse, this next generation of industrial software enables
customers to experience products as they would in the real world: in context,
in stunning realism and – in the future – interact with them through natural
language input,” said Roland Busch, President and CEO of Siemens AG.
“In collaboration with NVIDIA, we will bring accelerated computing, generative AI,
and Omniverse integration across the Siemens Xcelerator portfolio.”
“Omniverse and generative AI are driving
massive transformation for industrial enterprises,” said Jensen Huang, founder
and CEO of NVIDIA. “Siemens is bringing NVIDIA platforms to their customers and
opening new opportunities for industry leaders to build the next wave of
AI-enabled digital twins at every scale.”
In the next phase of this collaboration,
Siemens will release a new product later this year for Teamcenter® X, Siemens’
industry-leading cloud-based Product Lifecycle Management (PLM) software, part
of the Siemens Xcelerator platform. Powered by NVIDIA Omniverse technologies,
it will provide engineering teams with the ability to create an
ultra-intuitive, photorealistic, real-time, and physics-based digital twin that
eliminates workflow waste and errors.
Setting up and adjusting details in
photorealistic renderings – such as material definitions and lighting
environments, along with other supporting scenery assets – will be accelerated
dramatically using generative AI. Tasks that previously took days can be
completed in hours, with engineering data contextualized as it would appear in
the real world. In addition to engineering, other stakeholders – from sales and
marketing teams to decision-makers and customers – will benefit from the deeper
insight and understanding of real-world product appearance, enabling more
informed and quicker decision-making.

© NVIDIA

© NVIDIA
In collaboration with NVIDIA, Siemens
demonstrated the creation of real-time, photorealistic visualization for HD
Hyundai, a market leader in sustainable ship manufacturing. HD Hyundai has been
developing ammonia- and hydrogen-powered ships, a complex process requiring
oversight of ships that can contain over seven million discrete parts. HD
Hyundai can use the new product to unify and visualize these massive
engineering datasets interactively.
“We have long trusted Siemens Teamcenter for
product lifecycle management. Based on this trust and through this new
collaboration, we will be able to visualize and interact with the digital twin
of ships while utilizing generative AI to create objects and HDR backgrounds
for better understanding of projects in context. This will be beneficial in
many ways, as it will reduce errors, improve customer experience, and also save
time and cost,” said Taejin Lee, Chief Information Officer & Chief Digital
Officer, HD Hyundai.
Roland Busch, President and CEO of Siemens AG
At NVIDIA GTC, Roland Busch, President and
CEO of Siemens AG, showed how the new product will enable you to build
collaborative, real-time, physically based visualization driven by generative
AI.
YouTube: Generative AI for real-time immersive visualization | Siemens & NVIDIA
YouTube: Generative AI for real-time immersive visualization | Siemens & NVIDIA
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Siemens AG (Berlin and Munich) is a leading technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to cleaner and more comfortable transportation as well as advanced healthcare, the company creates technology with purpose adding real value for customers. By combining the real and the digital worlds, Siemens empowers its customers to transform their industries and markets, helping them to transform the everyday for billions of people. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a globally leading medical technology provider shaping the future of healthcare.
In fiscal 2023, which ended on September 30, 2023, the Siemens Group generated revenue of €77.8 billion and net income of €8.5 billion. As of September 30, 2023, the company employed around 320,000 people worldwide. Further information is available on the Internet at www.siemens.com.
In fiscal 2023, which ended on September 30, 2023, the Siemens Group generated revenue of €77.8 billion and net income of €8.5 billion. As of September 30, 2023, the company employed around 320,000 people worldwide. Further information is available on the Internet at www.siemens.com.
Reference Number: HQCOPR202403186897EN