The stars of the episodes will be Othello Hunter, Paul Zipser (both FC
Bayern Basketball), Jovana Damnjanovíc, Giulia Gwinn, Glódís Viggósdóttir (all
FC Bayern Women players) and Serge Gnabry, Leon Goretzka, Sadio Mané (all FC
Bayern Munich players) as well as Kathleen Krüger (FC Bayern Munich team
manager), Marko Pešić (FC Bayern Basketball general manager) and Bianca Rech
(FC Bayern Women's sporting director).
FC Bayern Munich conceived and produced the #ItTakesMore campaign in collaboration
with the Munich-based agency Rapid Peaks. Each episode
has its own focus and is dedicated to a different aspect of success – from the
beginnings to dry spells, to issues of self-motivation and sticking with it, to
dealing with success itself once it has occurred. The words of active and
former athletes, who express themselves candidly and in a very personal way,
stand on their own merits in the condensed recordings. The audience learns
first-hand that when it comes to being successful, a lot is going on behind the
The campaign is flanked by a mini-documentary that will be released on
Dec. 13, 2022. In it, Siemens and FC Bayern Munich look back on their shared
history, including their own "It Takes More" moments. The film was
directed by Nepomuk V. Fischer ("FC Bayern – Behind the Legend" and
"Apache bleibt gleich").
follows on from the #Overcome campaign. Siemens and FC Bayern Munich had
previously used it to show the moments in life that made people like Lucas
Hernández, Dayot Upamecano and Alphonso Davies the people they are today.