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Press Release03 November 2025Brazil
Natura and Siemens launch groundbreaking Industry 4.0 project in the Amazon rainforest
In 2024, the partnership with Siemens was established to make this initiative viable, with the goal of increasing production efficiency in essential oil extraction. The first implementation took place at the Campo Limpo Cooperative in Santo Antônio do Tauá (PA). Based on active listening to the challenges faced by cooperatives, Siemens developed a digital twin of the extraction vat using computational fluid dynamics (CFD) simulations and installed smart sensors and valves that enable remote control and real-time data collection. This initiative is directly aligned with the strategy for Natura’s future Innovation Center in Benevides, also in Pará, reinforcing the company’s leadership in biodiversity and accelerating innovations applied to socio-biodiversity.
“As we approach COP30, we remain committed to developing and sharing best practices that promote sustainable local development. This partnership is a prime example, combining technology with socioeconomic impact. With the implementation of new tools, essential oil extraction has become more efficient and profitable for the community. Moreover, this initiative lays the groundwork for further advancements using the infrastructure we’ve created,” says Romulo Zamberlan, Director of Advanced Research at Natura.
Initial results from the partnership show a significant impact on sustainability: there has been a substantial reduction in energy and water consumption, positively influencing emissions and the environmental footprint of agro-industrial production.
The data generated and collected in real time will be integrated and analyzed by Natura scientists, supported by artificial intelligence, to enhance current processes and develop new bio-ingredients. This will create a replicable model for various partner agro-industries. Key features include process automation through the installation of remotely controlled valves and sensors. “We believe technology is a bridge between purpose and impact. By applying automation, simulation, and data intelligence solutions in such a unique context as the Amazônia, we are not only optimizing processes but co-creating a scalable and sustainable development model. The Moiru project is a clear example of innovation with regional impact, reinforcing technology’s role as an ally of the bioeconomy,” says José Borges Frias, Head of Innovation at Siemens Brazil.
Image: Natura
Socio-environmental Impact and Income Generation
The Campo Limpo community, through APROCAMP, has been supplying plant-based raw materials to Natura since 2003, including inputs such as pataqueira, priprioca, and estoraque. Since 2024, with the inauguration of its first essential oil agro-industry, the community has taken on the highest value-added stage: the production of essential oils.
Building these agro-industries is part of Natura’s strategy to boost local production and income. Siemens will provide technical support to replicate the solutions at Natura’s future Innovation Center in Benevides, contributing specifications and expanding automation to other production lines. Digitization through “Moiru” enhances community benefits, which have already been positively impacted by essential oil extraction—an activity that has led to an estimated 60% increase in the community’s annual gross revenue and a 25% rise in job opportunities for APROCAMP workers.
About Natura
Founded in 1969, Natura is a Brazilian multinational and a leader in beauty and personal care in Latin America. It has been ranked as Brazil’s most reputable and most ESG-responsible company by Merco for 11 consecutive years. For over 25 years, through relationships with extractive communities in the Amazon, Natura has pioneered the cosmetic use of bioactives from Brazilian socio-biodiversity. Today, this work benefits thousands of families and helps conserve 2.2 million hectares of forest. Natura was the first publicly traded company to receive B Corp certification from B Lab in 2014, recognizing businesses that combine profit generation with positive socio-environmental impact. Operating in 14 Latin American countries, Natura products are available through over 3 million consultants in the region, via e-commerce, the Natura app, or in more than a thousand stores. For more information, visit https://www.natura.com.br or follow the company on social media: LinkedIn, Facebook, and Instagram.
Siemens Brazil began its operations in 1867 with the installation of the pioneering telegraph line between Rio de Janeiro and Rio Grande do Sul. The company was officially founded in the country in 1905. Throughout its history, Siemens has actively contributed to the construction and modernization of Brazilian infrastructure, offering a portfolio of innovative technologies that empower its clients to accelerate their own digital transformation and achieve greater sustainability.
In addition, the company provides financial services, corporate real estate management, and indirect business services. The Siemens Group is composed of Siemens Brazil, Siemens Healthineers, and Mobility, and is present in virtually every region of the country. It currently operates seven Research and Development centers, including SITRAIN – a center of excellence for industrial sector clients – and the Digital Experience Center (DEX), an immersive environment showcasing the company’s ecosystem of solutions and services. For more information, visit: www.siemens.com.br or access our Institutional and ESG Report.Contact
Diogo Cruz
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