comes to the design and performance of the bikes, Rurok is inspired by the
mountains of the Philippines and of course the expectations of its customers. “Bikes
should move forward, progress and get better, just as the rider does,” says P.
J. Tolentino, the founder and head engineer at Rurok. In order to make a local
Filipino company globally competitive, Rurok quickly realized that it needed modern
engineering and innovative design. This is a costly concept, particularly since
at the start of product development around 99 percent of the physical prototypes
didn’t work as desired. However, this was just one reason why Rurok opted to
use Solid Edge software from Siemens. “Often times, the shape that we had in our
head didn’t look like the final design, mostly because we were constrained to
design in fixed shapes and numbers,” recalls Tolentino.
“Synchronous technology from the Solid Edge
portfolio was a more expressive way to shape and design our parts.”